The benefits of professional staging vs. DIY staging

Susie Braskett
Aug 15
2 min read

Staging a home before selling can make all the difference in how quickly it sells and for how much. While some sellers try the DIY route, others hire a professional stager. Both approaches have value, but understanding the differences will help you decide what’s right for your property.

Why Staging Matters

Staged homes help buyers visualize the space as their own. According to industry studies, staged homes sell faster and often for a higher price compared to non-staged homes.

Professional Staging: The Advantages

Expert Eye for DesignProfessional stagers know how to highlight your home’s best features and minimize flaws. They use furniture, color schemes, and layout strategies that appeal to today’s buyers.
Access to ResourcesStagers often have warehouses of furniture, artwork, and décor tailored for different styles of homes — something most homeowners don’t.
Saves Time and StressFrom arranging furniture to sourcing décor, stagers handle everything. This allows sellers to focus on moving rather than design decisions.
Objective PerspectiveSellers may be emotionally attached to their home. A stager brings a neutral, market-focused view on what buyers want.

DIY Staging: The Benefits

Cost SavingsIf you’re on a tight budget, staging your home yourself can save on professional fees.
Personal TouchYou know your home best and can choose which features to highlight.
FlexibilityYou can stage at your own pace and make updates as needed without scheduling around a stager.

The Middle Ground

Some sellers opt for a hybrid approach:

Hire a stager for a consultation, then do the work yourself.
Use your own furniture but rent a few key pieces for impact.
Stage main rooms like the living room and kitchen professionally, while DIY smaller spaces.

Which Is Right for You?

Professional staging is ideal if you want maximum impact, your home is vacant, or you’re in a competitive market.
DIY staging may work for occupied homes, lower price points, or if you’re confident in your design skills.